These questions help potential customers understand

What is [Product/Service Name]?

At worst the discussion is at least working towards the final goal of your site where questions about lorem ipsum don’t.

Who is [Product/Service] for?

If the copy becomes distracting in the design then you are doing something wrong or they are discussing copy changes.

What problem does [Product/Service] solve?

At worst the discussion is at least working towards the final goal of your site where questions about lorem ipsum don’t.

What are the main features/benefits?

If the copy becomes distracting in the design then you are doing something wrong or they are discussing copy changes.